2018 destination pyeongchang

 

Destination PyeongChang (DPC) was a multi-dimensional initiative that supported U.S. Figure Skating’s athletes, coaches, families and various programs leading up to, and throughout, the 2018 Olympic Winter Games PyeongChang. The mission of DPC was to promote and support the sport, organization and skaters that represented Team USA in South Korea and provide athlete familtes the opportunity to attend the Olymic Games. This initative exceeded its goal of $220,000.

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Below are examples of creative collabrative I created for the campaign. I've also oversaw creative iniatives for other Olympic fundraising campaigns that also exceeded their goals including; Destination Vancouver, Desinater Sochi and Destination Beijing.