ANDREA MORRISON DESIGN
2022 Olympic Winter Games
During the 2022 Olympic Winter Games, the goal was to create social media content that would keep fans engaged, encourage sharing and support viewership on NBC channels. Below are graphics I planned and created in advance to keep the audience engaged. This was viewed by channel: instagram (250,000+), twitter (109,000+) and Facebook (214,000+). We ultimately increased social media followers and subscribers by over 20%.
My goal was create a unique look and feel that represented U.S. Figure Skating while also providing a consistent Olympic vibe with the Olympic and NBC graphics that the audience had been exposed to. This included a similar color palette along with a subtle geometric pattern in the background. I also included headshots or closeups on all graphics to maintain an intimate feel with the skater(s).
We began by creating graphics to promote tv times for each performance.
Below is our second medal graphic for the U.S. Figure Skating Olympic men's gold medal.
Medalists were determined at 8:30 p.m. (ET) on February 10, 2022.
Below is our first medal graphic for the U.S. Figure Skating Olympic team event silver medal.
Medalists were determined at 9:30 p.m. (ET) on February 6, 2022.
To keep the momentum going, we posted a throwback image the day after the men's competition.
Below is our third medal graphic for the U.S. Figure Skating Olympic time dance bronze medal.
Medalists were determined at 9:30 p.m. (ET) on February 6, 2022.
Again, to keep the momentum going, we posted an ice dance legacy image the day after the ice dance competition.
