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ANDREA MORRISON DESIGN
2023-24 ISU Grand Prix Series marketing strategy
During the summer of 2023 U.S. Figure Skating's new CEO tasked the marketing/comms directors and senior directors to come up with a marketing plan for the ISU Grand Prix Series. I was the first person she contacted. Within three hours I put together an initial presentation and later executed the plan working with my team to create video and digital content to promote and market the ISU Grand Prix Series series. I created a series of didital slides to be shared on social media and in arena that were shared with over 55 countries.
All assets where created following the International Skating Union's brand guidelines found here.
Original presentation I put together for the ISU presentation.
I created a series of digital slides that were shared by the International Skating Union as templates to all federations to use (over 55 countries). These included educational slides for the series, as well as, promotional slides for the upcoming series and how to watch Team USA at their next ISU competition. Below is a sample of slides shares, resized per the venue specifications for thevenue at 2023 Humana Skate America in Allen, Texas.
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