u.s. figure skating brand refresh

 

As Creative Director at U.S. Figure Skating, I oversee and manage our visual brand identity with internal and external stakeholders. 

 

In 2018, I began the process of creating a thorough and fluid brand book for U.S. Figure Skating (USFS) to replace the existing outdated document that was initially created over a decade ago during the launch of the new USFS logo. This was a lengthy process that ultimately led to a comprehensive 40 page document that includes a new set of brand colors, fonts and also broadened the brand guidelines to cover the full scope of the USFS brand. These new guidelines have been instrumental while working with outside agencies on the creation of three web sites, several national campaigns and also brought a more cohesive and recognizable visual presence for USFS.

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To view the current brand guidelines, please click here.